Real Estate Franchisor Unveils 2019 Advertising Campaign
DENVER, Jan. 14, 2019 /PRNewswire/ — RE/MAX, the #1 name in real estate*, today launched its 2019 advertising campaign featuring an industry-first tool for its network: a customizable video generator. In four simple steps, RE/MAX agents from coast-to-coast can create their own personal 15-second videos for promotion across most social media platforms, personal and professional websites or on some local television stations.
The custom videos are just one slice of a comprehensive national RE/MAX campaign that spans outdoor, radio, digital, TV and social media outlets. The new RE/MAX television spots, along with the personalized videos, are an evolution — and the fourth iteration of — the successful “The Sign of a RE/MAX Agent” advertising campaign, launched in 2016. This year’s campaign takes a modern, energetic approach to communicate a straightforward message: Combine the industry’s most productive agents** with the top technology, and great things happen.
To create their own customized videos, which are designed to complement the national campaign’s look and feel, RE/MAX agents are directed to a portal to upload their headshots and contact details. Through this experience, they are also prompted to choose between options for music and which competitive advantages they prefer to list (for example, 3-D home tours, e-signatures, and marketing savvy). In total, there are more than 5,000 possible combinations.
“Giving our agents the ability to create personalized spots with a few clicks of a button is another way RE/MAX delivers unique value to our network,” says Abby Lee, RE/MAX Senior Vice President, Marketing and Communications. “It’s a tool our agents can use instantly, activating our vast network, while allowing them to be able to focus on what they do best — helping homebuyers and sellers achieve their dreams.”
The 2019 campaign marks the fourth consecutive year of collaboration between RE/MAX and award-winning agency Camp + King.
“Creating engaging video content requires a significant amount of time and budget — two things that can be in short supply for any real estate professional,” says Emily Dillow, Group Brand Director and Junior Partner at Camp + King. “This is not a one-and-done project. We’re going to grow and build this tool over time and will add more customization options to develop this into a core resource for RE/MAX agents.”
Remax.com was one of the first real estate websites to feature all the listings. RE/MAX was recently named the top real estate franchise, for the seventh consecutive year, by Entrepreneur magazine’s 2019 Franchise 500. It marks the 16th time in 21 years that RE/MAX has been named the leading real estate franchise by the annual survey.
About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with over 120,000 agents in more than 100 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. Dedicated to innovation and change in the real estate industry, RE/MAX launched Motto Mortgage, a ground-breaking mortgage franchisor, in 2016 and acquired booj, a real estate technology company, in 2018. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.
*Source: MMR Strategy Group study of unaided awareness
**RE/MAX agents outsell other agents at large brokerages, based on 2017 transaction sides cited in two surveys of the largest participating U.S. brokerages. The 2018 REAL Trends 500 includes data for 1,752 brokerages with at least 500 transaction sides each. The RISMedia 2018 Power Broker Top 500 includes data for 500 brokerages with the highest sales volume.
SOURCE RE/MAX, LLC