Zillow teamed up with Realm to share what projects will be most popular with homeowners in 2022.
A new year means new resolutions, and at the top of the list for many will be making their home more functional. Zillow Research1 finds that 72% of homeowners will consider at least one home improvement project in the coming year, which makes sense, considering most people spent more time than ever in their homes the past 22 months. Partnering with Realm, Zillow is now sharing which renovations homeowners are most likely to make in 2022, and which ones will add the most value when it comes time to sell.
Bathroom remodels are the most popular project to tackle; Zillow found that more than half of homeowners surveyed would consider a bathroom renovation next year. Buyers also are willing to pay a premium for spa-inspired bathroom features, such as “curbless” showers (3.6% price premium), heated floors (3.2%) and free-standing bathtubs (2.6%).
“Most homeowners say they plan to stay in their current home for at least the next three years. And while uncertainty, pandemic precautions, and affordability concerns keep many homeowners in place, most are willing to consider improving their current home,” says Manny Garcia, a population scientist at Zillow. “From adding a backyard cottage to improving a bathroom or renovating the kitchen, most homeowners say they would consider at least one home improvement.”
Kitchen remodels are also widely popular, with Zillow’s research showing 46% of homeowners would consider that project in 2022. Luxury kitchen amenities were must-haves over the past year, and that will likely continue as people spend more time cooking and eating at home.
“Thousands of homeowners across the U.S. use Realm as they plan the projects they’re going to do next based on their budget, local regulations, weather, trends, and return on investment,” says Realm’s Founder and CEO Liz Young. “The most popular projects continue to be interior renovations, such as kitchen and bathroom remodels, but outside of those, we see a lot of variance from city to city.”
While kitchen and bathroom renovations are top five planned projects in all cities across the U.S., other projects appear in the top five for only some cities: landscaping (97.1% of cities), first floor addition (51.4%), deck (34.3%), backyard home (17.1% of cities), exterior and interior painting (both at 17.1%), pool (11.4%).
As consumers tackle these projects, they should consider long-term implications, such as prioritizing projects that will also yield a strong return on investment when it comes time to sell. Data from Realm, a centralized source of actionable home data and insights, finds that the projects with the highest ROI potential are low-cost ways to add living space, like conversions or additions in which the original structure isn’t impacted. Building a backyard cottage, finishing a basement, converting a garage, finishing an attic, and remodeling a kitchen are projects that have the highest return on investment potential2.
Creating more liveable space is a consideration for many homeowners, Zillow survey data shows. Projects that are highest on their wish lists for 2022 include adding or improving an office space (31%), finishing a basement or attic (23%), and adding an accessory dwelling unit or guest house (21%).
Realm makes anyone a home expert, by providing them with the data they need to navigate homeownership with confidence. Over 30,000 homeowners have used Realm to plan their 2022 projects and their free insights are available in all 50 states, and help homeowners answer questions such as: How much should I spend on a kitchen renovation? Am I allowed to build an addition? When will I need to replace my roof? Make your free account at Realmhome.com.
About Zillow Group:
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life’s next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting or financing with transparency and ease.
Zillow Group’s affiliates and subsidiaries include Zillow®, Zillow Offers®, Zillow Premier Agent®, Zillow Home Loans™, Zillow Closing Services™, Zillow Homes, Inc., Trulia®, Out East®, ShowingTime®, Bridge Interactive®, dotloop®, StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
1 Zillow Group Population Science conducted a nationally representative survey of more than 2,000 homeowners. The study was fielded in November 2021. For more information on methodology, please reach out to email@example.com.
2 ROI can vary widely by location, home and project
For further information: Jennifer Bett Communications, firstname.lastname@example.org, Haley Mills, Zillow, email@example.com